- Digital News and Media
Understanding the Latest News and Data is important to your Business
Sentiment Analysis with Alteryx
How to reduce time and increase quality data leads so as to improved your financial returns
Alteryx is a fantastic tool for unstructured data, reaching and retrieving data from multiple sources. Unstructured data is everywhere.
Our Team of experts used Alteryx for a Mail shot Campaign for a news media client. The client wanted to retrieve certain customers from UK Companies house using an API based on a selection criteria.
The data was crossed checked with the TPS (Telephone preference service) and a list generated. The client used to employ a large number temporary staff to cold users from an old telephone directory type system with poor returns.
This new Alteryx data driven process returned thousands of records more accurately based on financially driven algorithm in Alteryx targeting hotels in based on Hotel Sic Codes in the United Kingdom. Alteryx would scrape Twitter for Positive and Negative Sentiment and filter the dataset further to allow possible higher returns on Investment
This new Alteryx data driven process returned thousands of records more accurately based on financially driven algorithm in Alteryx targeting hotels in based on Hotel Sic Codes in the United Kingdom. Alteryx would scrape Twitter for Positive and Negative Sentiment and filter the dataset further to allow possible higher returns on Investment
Technologies used:
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- sales@carnviewassociates.co.uk
